Dubai Chiro

www.dubaichiropractor.net

Do and Dont’s of SEO

Do’s

• Keyword Use Anywhere in the Title Tag
• Keyword Use as the First Word(s) of the Title Tag
• Keyword Use in the Root Domain Name (e.g. keyword.com)
• Keyword Use Anywhere in the H1 Headline Tag
• Keyword Use in Internal Link Anchor Text on the Page
• Keyword Use in External Link Anchor Text on the Page
• Keyword Use as the First Word(s) in the H1 Tag
• Keyword Use in the First 50-100 Words in HTML on the Page
• Keyword Use in the Subdomain Name (e.g. keyword.seoblog.limewebs.com)
• Keyword Use in the Page Name URL (e.g. seoblog.limewebs.com/folder/keyword.html)
• Keyword Use in the Page Folder URL (e.g. seoblog.limewebs.com/keyword/page.html)
• Keyword Use in other Headline Tags (‹h2› – ‹h6 › )
• Keyword Use in Image Alt Text
• Keyword Use / Number of Repetitions in the HTML Text on the Page
• Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
• Keyword Use in ‹b› or ‹strong› Tags
• Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
• Keyword Use in List Items on the Page
• Keyword Use in the Page’s Query Parameters (e.g. seoblog.limewebs.com/page.html?keyword)
• Keyword Use in ‹i› or ‹em› Tags
• Keyword Use in the Meta Description Tag
• Keyword Use in the Page’s File Extension (e.g. seoblog.limewebs.com/page.keyword)
• Keyword Use in Comment Tags in the HTML
• Keyword Use in the Meta Keywords Tag

Dont’s

• Cloaking with Malicious/Manipulative Intent
• Link Acquisition from Known Link Brokers/Sellers
• Links from the Page to Web Spam Sites/Pages
• Cloaking by User Agent
• Frequent Server Downtime & Site Inaccessibility
• Hiding Text with same/similar colored text/background
• Links from the Domain to Web Spam Sites/Pages
• Excessive Repetition of the Same Anchor Text in a High Percentage/Quantity of External Links to the Site/Page
• Cloaking by IP Address
• Hiding Text with CSS by Offsetting the Pixel display outside the visible page area
• Excessive Number of Dynamic Parameters in the URL
• Excessive Links from Sites Hosted on the Same IP Address C-Block
• Link Acquisition from Manipulative Bait-and-Switch Campaigns (301’ing microsites, etc.)
• Keyword Stuffing in the On-Page Text
• Hiding Text with CSS display:none; Styling
• Keyword Stuffing in the ‹title› Tag
• Keyword Stuffing in the URL
• Link Acquisition from Manipulative Widget/Badge Campaigns
• Cloaking by JavaScript/Rich Media Support Detection
• Cloaking by Cookie Detection
• Link Acquisition from Low Quality Paid Directories
• Excessive Links from Sites Owned by the Same Registrant
• Links to the Page from Web Spam Sites/Pages
• Links to the Domain from Web Spam Sites/Pages
• Link Acquisition from Manipulative Viral Campaigns
• Cloaking with Positive User Experience Intent
• Over-Optimization of Internal Link Anchor Text
• Use of “Poison” Keywords in Anchor Text of External Links (e.g. student credit cards, buy viagra, porn terms, etc.)
• Link Acquisition from Buying Old Domains & Redirecting
• Excessively Long URL
• Use of Keyword-Rich Anchor Text Internal Links in Footers
• Keyword Stuffing in the Meta Description Tag
• Link Acquisition from Buying Old Domains and Adding Links
• Overuse of Nofollow on Internal Links for “PageRank Sculpting”
• Forum Link Building (Signatures, Link Drops, etc.)
• Excessively Long Title Tag
• Keyword Stuffing in the Meta Keywords Tag

Ten Top Tips for Search Engine Optimization (SEO) Starters

1. Know your market

When planning a Search Engine Optimization project, you must have clear knowledge of the company’s marketplace and how each audience that you are targeting thinks.

2. Know your keywords

Before starting an SEO campaign, decisions need to be made about what keywords you aim to have highly ranked. It imperative that the keywords which you select are those that your audience is using, not the keywords that you think are important. Specific keywords are more likely to rank higher.

3. Don’t try to be all things to all people

If your approach is too generic, your pages up against too much competition to be even moderately successful.

4. Do some research – ensure there is a market

To understand your competitive market, including for the keywords that you intend to target, you need to do research. SEO experts have very effective methods for carrying out this research which can save you time and generate valid results.

5. See the ‘big’ picture – don’t get overly distracted by technical details

The focus of effort for an SEO campaign needs to be viewed as a large, integrated activity – understanding the marketplace, targeting keywords, understanding how your online efforts integrate with offline efforts, branding, etc. While technical details are important, they will not deliver results unless they are grounded in the right ‘big picture’ strategies.

6. Understand the competition

Know where you stand versus your competition. Good intelligence can also be sourced from competitors – What are they doing? And if it works, why isn’t your company doing it?

7. Ask an SEO expert

SEO is a specialist area, and it takes time and skill just to stay up to date. Unless you have prior knowledge and experience, you will spend an inordinate amount of time trying to learn things from scratch. Despite the cost considerations, unless you are already an expert, the best strategy is to seek expert advice.

8. Don’t expect SEO to be easy

Like any other marketing activity, SEO is not a ‘set and forget’ task. You need to keep monitoring results and adjusting your approach.

9. Be patient – SEO results take time

Expecting quick results is a fundamental error. Management may be impatiently waiting to see a return on investment, but SEO ranking results can take weeks or even months to appear. When you launch a new site, it will take months for all pages to appear in the rankings. Evaluating results from an SEO project takes time.

10. Be ready to strike a balance between SEO and design

Bear in mind there that needs to be a tradeoff between SEO and website design. Expect resistance from designers because SEO strategies require the removal of search engine barriers from the website. But doing this may in turn detract from the sites visual. For example, animation and imagery are the natural enemies of search engine ‘spiders,’ but a designer can argue with some justification that those so-called ‘barriers’ are actually important design elements.